Free tool
MLS → Social Post Translator
Type the address, get five channel-tuned posts.
Common questions
- What's the best caption length for a real-estate Instagram post?
- 120-180 words for feed posts. Long enough to set context and lead the buyer somewhere; short enough to read on a phone in landscape mode. For Reels, keep it tighter — 40-80 words. The video does the work; the caption gives a hook and a next step.
- How often should realtors post about listings?
- One announcement per listing across your major channels (IG, LinkedIn, email) is the floor. Follow up with 2-3 additional pieces of content as the listing matures — open house, price update, sold celebration. More important than frequency: consistency. Posting twice a week on a clear schedule beats a burst of seven posts in a day.
- Does the same listing post work on every channel?
- No. Instagram rewards conversational; LinkedIn rewards analytical; email subject lines need to survive the inbox triage; WhatsApp blurbs need to fit on a phone preview. The length, tone, hashtags, emoji density, and CTA structure all change per channel. Copy-pasting the MLS description everywhere flattens conversion across the board.
- Will an AI-generated caption hurt my engagement?
- It can — if it sounds like an AI wrote it. Generic openings ("Welcome to this stunning home!"), forced emoji, and unrelated hashtags are the giveaways. This tool follows Dunphy's voice rules: no exclamation points, no clichés, channel-appropriate emoji only, and no invented facts. Treat the output as a starting point and edit one or two specific details that only you would know.
- What about hashtags?
- We include 3-5 relevant hashtags in Instagram and Reels captions only. None in LinkedIn, email subject, or WhatsApp — those channels don't use them, and adding them looks unpolished. The current version uses general hashtags (#JustListed, etc.). City-specific hashtag intelligence is on the v1.1 roadmap.
- Is this tool free?
- Yes. No sign-up, no card. Use it as much as you need.